Hi, I’m Logan.

I’ve spent the over a decade working at the intersection of Art Direction and design strategy, helping brands in the corporate, tech, and nonprofit sectors find their visual voice. To me, design isn't just about the execution—it’s about the "why" behind it. I’m a firm believer in strategic design, which means I care as much about how a system scales and functions as I do about how it looks.

Most recently, I’ve been working as a contract Senior Designer with Lucid Group, supporting their RX teams. Navigating the biopharmaceutical space requires a specific kind of precision—balancing high-level creative with strict regulatory standards—and I’ve enjoyed the challenge of making those two worlds work together. Before that, I spent four years as the creative lead for United Way in Philadelphia, where I stepped into many creative roles in order to overhaul their visual identity. I managed everything from large-scale event branding to annual reports. I created company-wide processes and systems to ensure overall efficiency, brand-consistency and project tracking.

I’m currently at a point where I’m looking for my next long-term home in a full-time Art Director role, but I’m also open to freelance projects where I can jump in and provide immediate value. If you’re looking for a seasoned partner who values strategy and clear communication, I’d love to connect and see how I can help your team.

Thanks for stopping by.

— Logan

Note: The projects in my portfolio reflect my contributions as part of a team during my time at various agencies and companies, including Brian Communications, UiPath, Lucid Group, and United Way of Greater Philadelphia and Southern New Jersey. While I was integral to these projects, the work is owned by the respective organizations.